Wet N Wild Take On The Day Eyeshadow Primer

So recently Wet n Wild came out with a Fergie makeup collection. Not only are these makeup items the hottest thing to hit the market but also the collection features the first ever drugstore eye primer, Take On The Day Eyeshadow Primer, that is comparable to high end eyeshadow primers. This primer is an amazing dupe for Urban Decay's Primer Potion.

This is what Wet n Wild has to say about the primer:

In keeping with Fergie’s mission of bringing prestige to the masses, the eye primer is a key 

product. This perfect primer turns prestige formulations to everyday wear. Amazing formula 

preps and brightens eyelids for shadow application in an all-day formula. Glides effortlessly 

onto the skin providing the ultimate eye prep for smoother, more vibrant shadow and all-day, 

creaseless wear.

 

             The first pic shows what the primer looks like out of the tube, the 2nd is when you blend it out, and the third shows how pigmented a shadow looks on top.

Now let's compare the Primer Potion to this primer. The potion primer is 11 mL and cost $19, this primer is 10 mL and cost $4.99. A big difference in price, right? Anyway, the formula is particularly the same, they dry to a clear finish and keep shadows looking vibrant, however, in my opinion this primer does a better job of making them pop. Also, they both do keep shadows in place for hours! The tube size is almost exactly the same as the Two Faced Shadow Insurance. and all you need is a little bit of product to do the job. Obviously, Wet n Wild is going to give Urban Decay a run for their money with this amazing primer.

As a girl who has oily lids and living in South Texas, I definitely need a primer that is going to do it's job. I will admit when I bought it I was a bit skeptical about it, but after trying it out it has definitely turned out to be   a favorite. It kept my shadows in place and throughout the day the colors remained vibrant.

If you're low on cash and are in need of a primer, this is the one for you! You can find them at any Walgreens or CVS. This is definitely going to be an item I re-purchase in the future. I hope Wet n WIld keeps this product around for a very long time. If you guys used this what are your thoughts on it? I would love to hear your opinions on it. Thank you guys for reading and have a beautiful day!